Bruce Williams

A few questions with… Bruce Williams

As CEO of the Greater Victoria Chamber of Commerce, Bruce Williams is a professional city booster with a genuine love for the B.C. capital. One of Vancouver Island’s most recognizable faces, he’s a former broadcaster who switched careers to become a top development strategist for business, non-profits and First Nations. A downtown booster and avid cyclist, you’ll probably find Williams exploring one of Victoria’s eclectic neighbourhoods.

What’s your favourite thing about Victoria?

I like the neighbourhoods and the unique character of each one across the region.

Which neighbourhoods do you like to hang out in?

I’m a fan of downtown Victoria, James Bay, Oak Bay Ave. and Beacon Ave. in Sidney.

Let’s go for a walk. Where are you headed?

Along Dallas Road or to Frances/King Regional Park.

Where’s the best place for a great Victoria photo op?

At the top of Mount Doug or Mount Tolmie.

What’s the most surprising thing about Victoria?

The diversity of businesses within our city’s economy.

If Victoria had a walk of fame, whose star would you add?

The Greater Victoria Chamber of Commerce.

Have you ever ridden in a pickle boat? How was the trip?

Yes, many times and it’s always a genuine Victoria experience.

What’s your favourite place in Victoria to get away from it all?

At home with Amanda, my partner in life, the love of my life and the balance in my life.

What’s your favourite Victoria craft brewery, distillery, coffee shop or winery to visit?

Sheringham Distillery in Sooke or Spinnakers Gastro Brewpub, where Spinnakers Classic Vodka is made at the in-house craft distillery.

What’s one thing you wish more people knew about Victoria?

That we have a thriving and innovative business community.

What’s the biggest misconception about Victoria?

We are more than just a boring government town. We have a diverse and exciting business and technology economy, along with being a place for outstanding tourism opportunities.

What would you do you do on an ideal day or evening in Victoria?

Take a bike ride to a spot by the water, relax with a book and enjoy the view.